Integrations & automation: product feeds and imports

Product feeds, supplier imports and content import, so your team stops retyping the same product and price data.

In short: a store that is not connected makes you do the work twice, for example by typing the same product into several places or updating supplier prices line by line. 4buildsite includes the connections the platform supports: a product feed for Google Merchant Center, scheduled supplier feed imports, and content import from other platforms. Cash on delivery and bank transfer are switched on per store. Before the project starts we check what can be connected with the tools you already use, and we tell you clearly what cannot.

  • Product feed for Google Merchant Center — built from your catalogue, with the price and availability shown in your store.
  • Supplier feeds — scheduled import of products, prices and stock from a supplier file, with no manual entry.
  • Import from other platforms — your existing pages, products and content are brought into the new store, and you review the URLs before publishing.
  • Cash on delivery and bank transfer — switched on per store, with each order showing the payment method the customer chose.
  • Order emails — sent to your customers automatically when an order is placed.
  • Connections checked first — before the project starts we tell you which of your tools can be connected and which cannot.

Why automate: time recovered and fewer errors

Every detail copied by hand from one screen to another costs time and invites mistakes: a price left out of date, a stock figure that does not match the shelf, an address typed wrong on a delivery note. Automation takes the repetitive work away. A supplier file updates the catalogue, and an order flows through the store without anyone retyping it, so you and your team can focus on customers and on selling.

What happens after the customer places an order

The customer chooses cash on delivery or bank transfer, and the order appears in your admin panel with the payment method they chose. Customers receive order emails automatically. You update the order status as payments are received and deliveries are made. Shipping rates and delivery options are the ones you set, and dispatch is handled with the courier you choose.

Product feeds: Google Merchant Center and suppliers

Your catalogue can be exported as a product feed for Google Merchant Center, so your products can be submitted to Google with the price and availability shown in your store. In the other direction, scheduled supplier feeds bring products, prices and stock into the catalogue. We configure the field mapping and check the first import together with you, so no product goes live with wrong data.

What is not connected for Nigeria

Your store is not connected to the tax authority's e-invoicing system, and automatic shipping labels are not part of the Nigeria offer. Confirm your invoicing and tax obligations with the tax authority or your accountant before you start selling. Tell us which tools you use, and we will say clearly what can be connected and what cannot.

Legal references

  • Google Merchant Center — product data feed specification
  • Nigeria Data Protection Act 2023 — data flows between systems
  • HTTPS (TLS) — encrypted connection for the store and feeds

Frequently asked questions

Which integrations are available for the site and store?

A product feed for Google Merchant Center, scheduled supplier feed imports, content and product import from other platforms, and cash on delivery and bank transfer, switched on per store. We confirm with you before the project starts which connections your store needs.

Can you connect the site to my current CRM or ERP?

There are currently no ready-made connectors for external CRM or ERP systems. If you have that need, tell us before the project starts and we will say honestly whether and how it can be solved, rather than you finding out after launch.

Does the store connect to the tax authority's e-invoicing system?

No. The store is not connected to the tax authority's e-invoicing system. Confirm your invoicing and tax obligations with the tax authority or your accountant before you start selling.

What is an “automated flow” and what can it do for me?

An automated flow means a single event sets the next steps in motion. Example: a customer orders with cash on delivery → the order appears in your admin panel → the customer gets an order email → you update the status when the delivery is made. You stop copying the same data between the store and your own records.

Are integrations secure? Is customer data protected?

The store is published over SSL with hosting included, and customer data moves between systems only as far as an order or a feed requires. Personal data is subject to the Nigeria Data Protection Act 2023, so check your own obligations as the business owner. Ask us which connections your store uses, so you know where the data goes.

Can I use my own courier?

Yes. You set the shipping rates and delivery options, and you dispatch orders with the courier you choose. Automatic shipping-label generation is not part of the Nigeria offer.

Related resources

Connect your store and cut the repetitive work

Tell us which tools you use; we show you what connects with the platform and what does not, before any quote.

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