A move from WordPress, Wix or Shopify to a fast platform — with a planned switch-over and Google rankings preserved through correct 301 redirects.
In short: the biggest fear in a migration is not losing content, but losing your Google rankings and the customers you earned over years. 4buildsite migrates sites from WordPress, Wix, Shopify or any other platform with a planned switch-over and without SEO loss: we map every old URL to the new one with 301 redirects, preserve the content structure, titles and structured data, then switch over in a controlled window. Done-for-you: the old site stays online until the new one is ready, and Google keeps finding you.
Google associates your rankings with specific URLs. If you migrate and the URLs change without 301 redirects, Google sees new pages with no history and old pages returning 404 errors — and the rankings earned over years vanish overnight. A 301 redirect tells engines "the page moved here permanently" and transfers the authority. A migration done right preserves traffic; one done in a rush loses it, sometimes irreversibly.
We build the new site in parallel, on a separate environment, without touching the old one which stays live. We migrate the content, map the URLs, configure the redirects and test everything — forms, payments, links. Only when the new version is complete and verified do we switch over in a controlled window (usually off-peak), and the redirects take effect as soon as the switch is made. We announce the window in advance.
Each platform has its quirks. From WordPress we migrate posts, pages, media and the permalink structure. From Wix or other closed website builders we extract the content and rebuild it, because there you don’t have full code access. From Shopify we migrate products, categories and product images, with redirects for the product pages. Whatever the source, the goal is the same: zero loss of content and rankings.
A migration doesn’t end at switch-over. We run a full crawl of the new site to catch broken internal links, redirects that dead-end, missing pages or lost structured data. We verify every old URL redirects correctly and that the sitemap and robots are clean. Then we monitor Google rankings in the following weeks to confirm traffic was preserved — and step in if anything slips.
No, if the migration is done correctly. We map every old URL to the new one with 301 redirects, which transfer authority to the new pages. We keep titles, content structure and structured data. We monitor rankings after migration to confirm traffic was preserved.
We build the new site in parallel, on a separate environment, while the old one stays online. The switch-over itself is planned into a short, announced window, usually off-peak.
From WordPress, Wix, Shopify, Squarespace, Joomla and most platforms and website builders. We migrate content, media, blog posts and — for stores — products, categories and product images, with redirects for every important page.
We keep them. Every post gets a 301 redirect from the old URL to the new one, so external links that pointed to it (and their authority) keep working and transferring value to the new site.
It depends on size. A business website migrates in 1-2 weeks; an online store with hundreds of products and order history takes 3-4 weeks, mainly for careful redirect mapping. The switch-over itself is planned into a short, announced window.
We always have a rollback plan. The old site stays available as a backup for a while, and if a major problem appears we can revert quickly. In practice, careful pre-switch verification makes such situations rare.
Send us your current site address; we make a migration plan with the 301 redirect map before we touch anything.
